Our Team

Get to know our Greenbook team

Cara Balcom

Cara Balcom

Senior Manager, Global Events

I am responsible for big picture production and logistics for all Greenbook events, such as finding venues, working with the catering, A/V, and exhibition teams, even planning after parties.

I appreciate the collaboration and tight-knit team at Greenbook. Together, they help foster the sense of communal responsibility and pride in our work, which produces amazing results for our clients. Everyone at Greenbook is passionate about making our products, events, shows, and publications the best that they can be.

Outside of work, I love to hike, cook, play pickleball, travel, and spend time with my family (specifically, my 13 nieces and nephews!).

Katarina Bodziak

Katarina Bodziak

Email Marketing Specialist

I spearhead Greenbook's email marketing strategy. My role involves crafting compelling copy, scheduling, and deploying all marketing emails. Also, in collaboration with our creative team, I assist in the design assets and templates and conduct research for effective list segmentation and customer journeys. The combination of digital marketing skills and data mining that is necessary to be a competent email marketer keeps me on my toes every day. Not to mention, designing the emails helps scratch that creative itch that makes the work day fly by!

The most special thing about the Greenbook team is their passion for their individual jobs. And also, their ability to communication effectively via remote offices. Everyone has an open door policy that enforces a culture of "no dumb questions," which as a newbie to the company, I really appreciate!

I'm an avid cinephile and frequent the local theater on discount night for a more immersive movie experience! The newest Hunger Games movie is my current obsession. More recently I've been getting back into reading. I've started with some classics and found that I enjoy fiction, fantasy, romance, historical fiction books the most!

Nancy Cardenas

Nancy Cardenas

Senior Account Manager

I work on the Greenbook Directory, digital advertising and the GRIT Report. I am also the main point of contact on all invoicing matters.

I love that Greenbook is ever evolving. And it's exciting to see and track what's new in the market research and insights industry.

Outside of work, you'll find me heavily steepd in animaly welfare, a cause near and dear to my heart.

Karley Dartouzos

Karley Dartouzos

Social Media Marketing Specialist

I manage Greenbook’s social media channels and assist with marketing campaigns, data analysis, and administrative tasks to promote efficiency, growth, and performance of our marketing efforts.

During college, I started a Philadelphia food page to merge my passion for food and social media. After a few years, I realized I could transform it into a career, and here I am now!

As soon as I met the Greenbook team, it felt like I had known them forever! They are all incredibly knowledgeable, friendly, and eager to assist.

I get excited being creative. I also love hunting down all of the best food in Philly (specifically cheese fries!).

Vladislav Korzo

Vladislav Korzo

Lead Developer

I lead Greenbook's website development, combining advanced coding with design principles to elevate user experience and site functionality.

I love that I get to create something great every day (i.e., on our new website).

Outside of work, I like football, tennis and playing table games.

Kevin Lang

Kevin Lang

Senior Sales Representative

I am reponsible for proactively researching and finding new prospective customers. I also assist with the development of existing client relationships. I love speaking with clients and helping to grow their businesses. Each client has unique goals and business challenges and it's very rewarding to be a trusted resource for them.

Prior to joining the Greenbook team, I spent years on the supplier side. I attended a lot of IIEX events in my career, and always enjoyed the event. But even more, I enjoyed the great people of Greenbook. When I saw a job posting, I had to throw my hat in the ring as I always thought it would be so great to work with this organization. I am so glad it worked out to be a mutual fit.

I'm glad I am able to collaborate with other internal teams to ensure customer satisfaction and product success. The positivity and kindness that the team has toward each other and our clients is unmatched in the industry. Every team member brings their own expertise and strengths and we all work together toward the common goal of continuing to be the leader and premier resource for innovation in the market research industry.

Karen Lynch

Karen Lynch

Head of Content

I lead Greenbook's content strategy, creation, and curation. My goal is to foster audience engagement and elevate thought leadership across our digital channels, events, and signature shows (e.g., The Greenbook Podcast and The Exchange).

I joined the company after 30 years as a qualitative researcher, entrepreneur, and writer. I love that my professional journey converged at Greenbook, blending my passion for both content and insight.

Greenbook really is a catalyst for professional growth. Every day I get to help people inspire others, exchange their ideas, and make change for themselves or their businesses. It's pretty cool.

My personal life is largely about creativity. Journaling, creative writing, art making, and random crafting keep my creative spark alive and my perspective fresh. Plus, I love my coffee, my cocktails, and my family a ridiculous amount.

Jasmine Matthews

Jasmine Matthews

Head of Marketing

I spearhead strategic planning and lead a dynamic team to drive audience expansion, foster loyalty, boost readership, and elevate our annual events' success.

With a diverse background in media, sports, health tech, and higher education, my enduring passion for marketing led me to Greenbook, where my experience perfectly aligns with my enthusiasm for publication, making it an ideal and natural fit. In marketing, nothing remains turn key for very long, which is why I thrive on the challenge of constant learning, experimentation, optimization, and strategic planning.

At Greenbook, we embody GRIT. We are a small but mighty team. It's incredible how much we're able to accomplish in a year, and even more special how we come together to make the magic happen.

Outside of Greenbook, I also work as a freelance writer. I craft narratives centered around Women at Work, Diversity, Equity, Inclusion, and Career Development. Beyond journalism, I channel my creativity into fiction, currently penning my debut novel.

Lenny Murphy

Lenny Murphy

Chief Advisor for Insights and Development

I am a key content creator across all of Greenbook's businesses, a host of The Greenbook Podcast and a co-host for The Exchange. I also drive the development of new products, assist with business development, and fulfill both tactical and strategic roles across Gen2 Advisors, Savio, and Veriglif.

I never tire of advocating for innovation in the insights industry. I'm a dedicated supporter of building great win/win relationships, and a big believer in just generally trying to be helpful whenever and wherever I can.

Erin McDonnell

Erin McDonnell

Account Director

I make sure Greenbook's current and potential directory listers know how to use the features of the directory. I also help draft listings and provide customer support. I love having new and meaningful conversation with clients. It's amazing how much you get out of extending just a little empathy and patience.

Our Managing Director offers incredible and unwavering customer support -- that was what attracted me to work for Greenbook. Customer service is the key to building long term relationships with clients and I love building relationships.

The staff we have at Greenbook now is the best ever. Everyone is open-minded, creative and willing to jump in and lend a helping hand when needed for clients and internal support.

In my free time, I like gardening (indoor and outdoor), spending time in nature (I live in the woods), home projects, reading, cooking, jewelry making, and other arts and crafts.

Lukas Pospichal

Lukas Pospichal

Managing Director

As Managing Director, I'm responsible for guiding Greenbook's strategic direction, overseeing operations and financial performance, and leading our team towards achieving our long-term business goals.

During my 20 year tenure here, we have transformed the company from its origins as a printed business directory into a leading marketing, content, and community platform that serves insight professionals and businesses around the world. What I prize about our team is that we communicate openly and pro-actively with each other. When we see something, we say something. When we see a problem, we offer a solution. I enjoy seeing our creativity turning into action as we constantly innovate in engaging our audience and providing value to our clients.

When not working, I like the great outdoors, beer, Mediterranean cuisine, travel with my family. Not always in that order.

Natalie Pusch

Natalie Pusch

Senior Content Producer

My main responsibilities at Greenbook include producing our podcast, curating a diverse range of speakers for our global IIEX event series, and helping to shape our content strategy.

The aspect of my job that excites me the most is the opportunity to continually engage with new and diverse ideas. Every day brings a new challenge, a different perspective, or a fresh topic to explore. It's incredibly rewarding to see a concept transform from an initial idea into a fully realized piece of content that has the potential to educate, inspire, and engage our audience.

What sets our team apart is the passion and dedication of our small, close-knit team. There's a genuine enthusiasm for what we do, which is evident in every project we undertake. This creates a dynamic and supportive work environment, where creativity and innovation are not just encouraged but are the bedrock of our daily operations.

When I'm not at work, you'll likely find me skiing, biking, or exploring new places.

 

Yauhen Romeiko

Yauhen Romeiko

Front-End Developer

I build and refine Greenbook's web interfaces, aiming for seamless, user-friendly designs with cutting-edge front-end technology.

Greenbook is a place where I can apply my skills and learn a lot daily. I love seeing how small improvements make the whole picture of the product different and more solid. I also get to meet a lot of different people.

In my free free time, I usually see friends, going cycling together or travelling somewhere (including far countries and small neighboring towns). I also like good books, board games and films with unexpected endings.

Ashley Shedlock

Ashley Shedlock

Content Coordinator

I am responsible for maintaining Greenbook's editorial calendar for all article submissions, communicating and coordinating with expert contributors, editing submissions to meet SEO and editorial guidelines, and creating article pages for publication.

I love the opportunities I have to learn new and different things, both from the content we produce and from the work that I am doing.

The team at Greenbook is quite special; I appreciate our collective commitment to making sure everyone on the team feels heard and like they are part of all we do.

Brigette Small

Brigette Small

Global Events Coordinator

I manage all speaker and sponsor communications for our global events series and virtual events.

Prior to joining Greenbook, I attended the University of Puget Sound where I majored in Business Administration and Communication. I love spending time with my family and friends. When I am not planning events, you can find me walking my dog, wake surfing, and trying new restaurants & wineries!"

 

Stan Shvaika

Stan Shvaika

IT Director

I lead Greenbook's IT strategy, focusing on advanced tech solutions for optimal digital performance and guiding our team through the tech landscape's evolving challenges.

I joined Greenbook after 3 years as a marketing automation expert and team lead at Accenture. I think what makes this a special place to work are the people; they are very professional and really are awesome.

When not at work, I enjoy riding my motorbike and love spending time with my family.

Dana Stanley

Dana Stanley

Chief Revenue Officer

I'm responsible for developing all of Greenbook's client relationships. The one thing about my job that excites me every day is talking to our amazing clients.

I began my research career in the political polling world, worked for several early online panel companies, and have made my home at Greenbook for nearly a decade. Everyone here is not only smart and hard working, but also nice -- like, really nice!

Outside of work, I'm usually running, reading, and most of all, relaxing!

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